Tuesday 1 May 2012

Micromax Launches A50 Ninja Mobile Phone with AISHA,

Micromax Informatics Ltd. has launched the A50 Ninja mobile phone, which comes with an Artificial Intelligence Speech Handset Assistant, "AISHA".

Priced at Rs. 4,999/-, Micromax said the A50 Ninja makes an effort to provide an affordable smartphone solution for the masses who have longed for a phone that is not just smart, but also an intelligent device. In succession to A85, A75, A73 and A78, Micromax has intensified its Superfone portfolio by introducing the A50 and thus offering handsets ranging from Rs. 4,999/- to Rs. 12,500/.

The A50 is a dual SIM phone with a 7.9 cm multi-touch capacitive screen that runs on Android version 2.3.6 (Gingerbread) with a processor speed of 650 MHz. With the A50, Micromax offers a new innovation to the user in form of AISHA. Through this voice recognition tool, users can initiate a Google search, view stock market details, know phone status, movie reviews, make calls, read news of desired locations, know horoscopes, make language translations and also view recipes through AISHA. The tool also helps users to inquire missed calls, send messages, date and time, weather conditions, pose knowledge questions and a number of jobs to count on.

AISHA is an application that translates words into action. By simply speaking to the phone, the users can connect with the people, businesses and activities that are important to them. With AISHA if the users need to check the weather conditions they just need to say 'What is the weather in Delhi' and AISHA will respond saying "The weather will be sunny".

For the smooth functioning of AISHA to provide an intelligent and immediate response, Micromax has tied up with Indian portals such as Timesjob.com, Simplymarry.com, etc

Through AISHA, the users can update their status on Facebook and Twitter. The A50 comes on the Gingerbread platform and the users can discover a hub of apps that awaits them at the Google Play Store ranging from entertainment to music apps. The Micromax A50 sports a 2 MP camera.

The Superfone A50 Ninja is available at a price of Rs. 4,999/-. This model will be available across all leading retail outlets in India.

Key features of the A50 Ninja
- 7.9 cm capacitive touch screen
- Android 2.3.6 Gingerbread
- Artificial Intelligence Speech Handset Assistant, AISHA
- Dual SIM, 3G
- Wi-Fi, GPRS connectivity, Bluetooth
- 2 MP rear camera
- Gravity Sensor
- Memory storage capacity expandable up to 32 GB 

Raj Rajput  [  MBA ] 
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